I've been lucky to be a part of creative departments at ad agencies and in tech. Here's a selection of ads from my time at ad agencies and Facebook/Instagram/Meta:
A pioneering, award-winning personalization-at-scale video campaign for Toyota:
A groundbreaking campaign for Heineken & Tecate built on deep platform insights:
An award-winning interactive ad for Honda; hacked a gaming ad into storytelling:
A global TV campaign with one of the world's biggest movie stars:
A genre-busting, audience-building TV campaign with one of the world's most talented artists:
The first TV spot for a culture-defining brand with a generational athlete:
The first Instagram ads for the Star Wars franchise, built for women with platform-specific insights:
A results-driving AR ad campaign for Meta:
The first-ever ad campaign to build over 1,000 videos tailored to their audience's interests:
We turned over this TV spot to a bunch of kids: